It is a viscous raccoon lure with a sweet, penetrating odor. The blend of seven ingredients, properly aged make it a combination call/curiosity/food lure. They investigate even when not hungry. Its odor is clinging and long-lasting; get it on your fingers and you'll need soap and water to remove it. Fortunately, the odor is pleasing. Raccoon really work for this lure.
SIDE NOTE: Great in dog-proof coon traps.